Kathrein Will Steer Future APAC Activities from Singapore

Kathrein has opened a new office in Asia-Pacific for regional business and sales management. At the beginning of this year, Ashwini Bakshi assumed responsibility for the important APAC region out of Singapore. This step is part of the strategy to enhance presence in regional markets and to serve customers comprehensively.

Kathrein sees attractive business potential in the region: Nearly half of the world’s mobile phone users are registered in APAC, with a continuing upward trend. Like in other regions, customers have ever growing expectations regarding network availability, reliability and quality. To fulfil customer requirements in the best possible way, Kathrein will add specific solutions for the region to its portfolio.

“Mr. Bakshi is an extremely experienced and competent manager. We are very pleased that he has joined our company,” says Joe Doering, CSO of the Kathrein Group. Ashwini Bakshi has been working in communications since 1995. He held leading positions at Nokia, Nokia-Siemens Networks and most recently at Ericsson. “The fact that Mr. Bakshi is continuing his career at Kathrein is the best proof for our company’s great potential in the Asia-Pacific region,” adds Doering.

“Technologies are converging, the connected world is becoming evermore complex and the demands on communication technologies are constantly rising. This is particularly true for the APAC region with its large metropolitan areas,” explains Bakshi. “Due to its uniquely diversified know-how, Kathrein has the perfect prerequisites for positioning itself in APAC.”

CommunicAsia, the most important trade show in the Asia-Pacific region, is held in Singapore from 31 May to 3 June 2016. Once again, Kathrein will showcase intelligent solutions to complex technological challenges in the fields of mobile communication, indoor and broadcasting.